A go-to-market agency, founded in Singapore and grown across two decades into one of the more resourceful names working between Asia and Europe. We take brands and products to market in almost any channel a buyer might be found — with the native intelligence and the standing relationships that turn a launch from a hopeful gesture into a shipped, shelved, selling reality.
Most agencies will tell you what they make. Rather fewer can tell you what they move. We are, at heart, in the business of movement: attention into interest, interest into trial, trial into the quiet habit of purchase.
We help brands enter new markets, win customers and keep them coming back.
From positioning and packaging to distribution and launch, we bring together the strategy, creativity and local relationships that get products into market—and give people a reason to choose them.
Whether you’re launching something new or growing an established business, we turn market opportunity into sales and lasting brand value.
Three functional studios work in synergy within the agency across eight time zones to deliver results.
A brand is a promise a market feels before it has read a word. We work out what a company stands for, give it a name and a face worth remembering, and hold that identity steady wherever a customer happens to meet it.
Positioning and strategy · naming and verbal identity · visual identity and design systems · brand guidelines · rebranding and refresh · packaging and collateral.
Enter the studioMarketing, for us, is less a department than a route to revenue. We set the direction, choose the channels and run the campaigns that carry a brand to market — B2B and B2C, at home and across borders.
Go-to-market and market launches · growth and trade marketing · cross-border and market entry · advertising and media · social and performance · retail, activation and promotions.
Enter the studioCommunications is how a brand earns trust and keeps hold of it. Our in-house team of former editors and journalists tells a story to the people who shape opinion, and keeps a voice steady when the moment demands it.
Public relations and media · crisis communications · reputation management · copywriting and editorial · corporate and internal communications · events and experiences.
Enter the studioBranding earns the glance, marketing earns the purchase, communications earns the return. Miss one and the other two work twice as hard for half the result.
The system beneath the work — four movements, and seven habits that make them happen.
We read a market the way a good editor reads a room — early. What a category will want next is usually visible in what it is quietly tolerating now.
Some briefs have no product at the end of them, only an opening. We develop the concept, the name, the format and the first buyer conversation from nothing at all.
More often the asset is already there and badly framed. Positioning, identity, message and channel, reset together — which is the only way a leader is ever made.
Manufacturers and national agencies engage us for the thinking they have no room to do. We hold the long view while the organisation gets on with the quarter.
Not a deck of frameworks but a working knowledge of how goods reach people in each market — and the people who decide it: who sets an assortment, who grants an end-cap, who green-lights a promotion.
Few layers, many immediate paths of action. The person who takes your brief is the person who does the work — a structural advantage, not a modest one.
Channel-agnostic by design. A product's route to market is chosen on merit, not on what an agency happens to be comfortable selling.
We are here for you.
We are native to many Asian cities and equally at home in Northern Europe — especially the Nordics.
Singapore · Malaysia · Indonesia · Vietnam · Philippines · Thailand
Shanghai · Shenzhen · Guangzhou · Chengdu · Zhengzhou · Hong Kong
United Kingdom · Germany · Denmark · Sweden · Finland · Norway
Our teams bring local knowledge from across Asia together with deep familiarity with Northern Europe and the Nordics. Wherever the brief begins, we work comfortably across markets, cultures and time zones.
Signature Campaigns.
For Jurong Point, Hello Ma? turned a familiar Mother's Day gesture into a campaign that reached far beyond the mall. Its simple, heartfelt message struck a chord online and moved many viewers to tears.
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For the inaugural President's Challenge, we worked with NTUC FairPrice, Nestlé Kit Kat and 1,100 student guides on a month-long fundraising effort. The campaign brought retail partners and young volunteers together in support of the late President S R Nathan's charity initiative.
With Reed Exhibitions, we handled the Singapore Food Festival and developed the Singapore Chilli Crab white paper and Top 10 Local Must Try blueprint. The work extended into the Chilli Crab Passport and Great Chilli Crab Feast, giving local food a broader platform.
Two decades of clients, in no particular order of affection.
Four depths, so a client buys exactly as much agency as the problem warrants.
An honest range, so you arrive at the call already gauged and unsurprised. Nothing here is a quotation; scope is settled in conversation.
Typically 3–8 weeks, scoped and quoted against a clear brief.
Ranges are indicative and in Singapore dollars. Final fees depend on scope, duration and the team required.
Take this to the formStart the conversation.
Tell us what you make, where you'd like to go, and roughly when. A short, human conversation to start.
We respond to every enquiry within two working days. If it is genuinely urgent, telephone — the number below is answered by someone who can decide something.
Tell us where you'd like to grow, and we'll show you the way there — and get your brand understood. It is, after all, the only thing we've ever really done.
We work out what a company stands for, give it a name and a face worth remembering, and hold that identity steady wherever a customer happens to meet it — a shelf in Jakarta, a menu in Helsinki, a phone at midnight.
Two kinds of brief arrive here. The first has no product at the end of it, only an opening — and we develop the concept, the name and the format from nothing at all. The second has an asset already, badly framed, and wants to be a category leader. Both are the same craft, practised in a different order.
What the studio makes.
How a brand actually gets built here.
Selected work.
We designed Gold Kili's Kopi Kia mascot in 2014, giving the brand a character rooted in Singapore's coffee-shop culture. Today, the coffee boy remains a familiar presence on tables across the island, an identity made to belong to everyday life.
Read the story
We shaped Frederiksdal's positioning and clear, visual product pairings, making cherry wine easier to understand and enjoy. Our work included a Fever-Tree collaboration and the development of Frederiksdal Cherry Juice, which remains a bestseller in the range.
Explore the brand
For JUMBO Group's Chui Huay Lim Teochew Cuisine, we brought the club's heritage into a calligraphic identity, green palette and floral emblem. Classical Chinese instruments and a refined Teochew muay menu extended that identity into the dining experience.
Explore the brand
Founded in 2010, VEGANBURG entered its next chapter with a brand refresh completed in 2023. We developed a new look adopted by its Eunos flagship, first Woodleigh franchise and US presence, bringing a consistent identity to the brand's expansion.
Explore the brand
Marketing, for us, is less a department than a route to revenue. We set the direction, choose the channels and run the campaigns that carry a brand to market — B2B and B2C, at home and across borders, measured on the arrival rather than the activity.
The advantage is not a deck of frameworks. It is knowing who decides an assortment, who grants an end-cap and who green-lights a promotion, in fourteen markets — and having kept those relationships in good repair for years rather than quarters.
What the studio runs.
Channel-agnostic by design. The route is chosen on merit.
Selected work.
K-Palette sold out on launch day with Watsons and became Singapore's top-selling eyeliner. We built publicity around the visiting Japanese makeup artist and partnered with Canon SELPHY on before-and-after keepsakes, connecting product demonstration with a memorable customer experience.
We worked with The Golden Duck from its earliest days, supporting its journey from a new Singapore snack brand into Hong Kong, Macau and beyond. Along the way, its founders earned Forbes 30 Under 30 recognition as the business continued to grow.
For Trip.com, we identified award recipients and presented recognition reflecting Chinese travellers' preferences across ten cities: Singapore, Bangkok, Bali, Ho Chi Minh City, Kuala Lumpur, Tokyo, Osaka, Seoul, Paris and New York. One programme, delivered across distinctly different local markets.
Working with Lam Soon, we helped grow UFC Coconut Water sales more than twentyfold across the markets we represented. The work also shifted purchasing from individual packs towards cartons, building a stronger place for the product in customers' regular shopping habits.
Communications is how a brand earns trust and keeps hold of it. Our in-house team of former editors and journalists tells a story to the people who shape opinion — and keeps a voice steady when the moment demands it.
Two decades of in-house work teach you the moments that decide a reputation: the launch that must land, and the crisis that must be steadied. We have put brands and leaders on the front page when it counted, and kept them off it when that was the wiser victory.
What the studio handles.
Three ways to engage the studio.
Selected work.
As Carlsberg's agency of record, we helped bring the If Carlsberg Did… platform to life in Singapore through its Best Job campaign. The work gave a global brand idea a distinctly local story and a reason for people to pay attention.
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We shaped Silver Hill Duck's Asian market entry around its pedigree, with the positioning “Best Duck in the World” and “Wagyu of Ducks”. Guest-facing communications, media visits to Ireland and launches in Singapore, Macau and Hong Kong brought the story to diners and chefs.
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We supported the launch of Nitori's Bugis Junction store in Singapore, its largest outside Japan at the time of opening. The project marked a significant new chapter for the Japanese home and furnishing brand in the local market.
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